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About Us


We're a boutique located on North Lexington Avenue in historic downtown Asheville, North Carolina. Minx opened in September of 2002  and MinxAsheville.com, our online store, launched in September of 2012. Please note: Our online inventory does differ from our in-store inventory. If you see something that you're interested in online please give us a call at the shop to check to see if it is also in-store. Some of our in-store only pieces can be viewed here.

64 N. Lexington Ave.
Asheville, NC 28801

Current Hours:
Monday - Saturday: 11:00am - 6:00pm
Sunday: Noon - 5:00pm

Shop phone: (828) 225-5680
Office and Online phone:(828) 225-5687

Read our reviews on Yelp: here

About Minx

Minx opened when there were few fashion options in Asheville, and Lexington Avenue was just beginning to blossom into the busy shopping destination it is today.  Rebeccah Barrett hoped to clothe, adorn, provide for and empower the women of Asheville.  We've been lucky enough to serve Asheville for 10 years, and we've been even luckier to be voted Best Women's Clothing for WNC by the readers of the Mountain Xpress every year we've been open.  With 10 years of adorning the women of Western N.C. under our belt, we're taking our love of fashion to a wider audience.  From Asheville to anywhere!

For Minx, fashion is a way we express ourselves and tell a story, and each piece of clothing is an element in that story.  Sometimes, that story is, "I've got a party tonight and would love something fresh, fun and new.  What fabulous dress can I grab at Minx that makes me feel like a million bucks even when I only paid $30."  And sometimes the story is a little more complex.  When we buy for the shop, we choose pieces that fit many different stories but still represent the Minx point of view.  That story can be fresh and still reference timeless classics.  It balances humor and wit with uncomplicated femininity.  It can be romantic or modern; smart and funny; polished or playful.

So, what's your story?  Shop our virtual racks, put the pieces together, and let fashion free your imagination.